A podcast from Amplitude Ventures
Sound Connections: The music business, on record.
Founders, investors and experts on how music companies get built, funded and run, in conversation with Jakob Wredstrøm of Amplitude Ventures.
New episodeSC-165
AI and the New Economics of Independent Music Careers
JC Sanchez
JC Sanchez, a music strategist who worked at Spotify, Meta and Sony before founding Orphiq, is building AI tools that help artists and teams manage careers without adding technical work. He argues that the next generation of music technology should reduce complexity instead of asking artists to learn prompting or become business operators.
5 October 2026 · 43 min
- episodes
- 186
- guests
- 166
- companies
- 142
- on air since
- 2023
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What we talk about
- Building a Music Startup(88 episodes)
- AI in Music(73 episodes)
- Music Rights and Royalties(58 episodes)
- Fundraising and Venture Capital(49 episodes)
- Fans and Superfans(39 episodes)
- Streaming and DSPs(36 episodes)
- Artist Marketing and Growth(32 episodes)
- Independent Artists and Distribution(29 episodes)
- Music Licensing and Sync(29 episodes)
- Live Music and Ticketing(25 episodes)
- Creator Economy(22 episodes)
- Exits and Acquisitions(21 episodes)
- Music Business Strategy(20 episodes)
- Music Metadata and Data(20 episodes)
- B2B Music Tech and SaaS(17 episodes)
- Global Music Markets(17 episodes)
- Music Catalogs and Investment(17 episodes)
- Music Production and Audio Tools(16 episodes)
- Nordic Music Industry(14 episodes)
- Music Education(12 episodes)
- Music Industry Careers(12 episodes)
- Brand and Storytelling(11 episodes)
- Web3 and Blockchain(11 episodes)
- Merchandise and E-commerce(8 episodes)
- Music, Health and Science(5 episodes)
Your host
Jakob Wredstrøm
Host of Sound Connections
Founder and CEO of Amplitude Ventures, a venture studio in Stavanger, Norway, and chairman of Music Tech Norway. A decade building in music tech.
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Sound Connections talks to founders, investors and operators with a story worth hearing. Tell us who you are and what you're building. We read every message.