
A podcast hosted by Jakob Wredstrøm
Sound Connections: The music business, on record.
Founders, investors and experts on how music companies get built, funded and run, in conversation with Jakob Wredstrøm.
New episodeSC-169
Connecting African Artists to the Global Music Business
Tom & Yaa Akoto
Yaa Akoto Kieck, an artist who was signed to Warner Music and later went back to Ghana, and Tom Russell, whose band was signed to Polydor before he moved to the business side, built three companies for artists in West Africa. WAVVI handles DIY distribution, AFROSON1C X is their showcase and industry conference in Ghana, and Moon Entertainment Systems is the production company and record label.
9 November 2026 · 1 h 5 min
- episodes
- 190
- guests
- 172
- companies
- 146
- on air since
- 2023
About the podcast
Inside music entrepreneurship
Sound Connections is a podcast on the business of music technology, hosted by Jakob Wredstrøm. Each episode is a conversation with a founder, investor or expert about how music companies get built, funded and run.
Interviews
Founders, investors and experts from the global music landscape, with the stories behind their companies.
From first steps to new tech
From the challenges of breaking into the industry to the nuances of music tech innovation.
For anyone in music
For aspiring entrepreneurs, industry veterans and music enthusiasts alike.
The show
Latest episodes


SC-167Expert
The Future of Music Discovery Through Context & Emotion
Ty Roberts & Göran Andersson
· 56 min




From the catalog
Browse by topic
What we talk about
- Building a Music Startup(88 episodes)
- AI in Music(75 episodes)
- Music Rights and Royalties(59 episodes)
- Fundraising and Venture Capital(50 episodes)
- Fans and Superfans(39 episodes)
- Streaming and DSPs(37 episodes)
- Artist Marketing and Growth(32 episodes)
- Independent Artists and Distribution(31 episodes)
- Music Licensing and Sync(30 episodes)
- Live Music and Ticketing(26 episodes)
- Creator Economy(22 episodes)
- Music Metadata and Data(22 episodes)
- Exits and Acquisitions(21 episodes)
- Music Business Strategy(20 episodes)
- B2B Music Tech and SaaS(17 episodes)
- Global Music Markets(17 episodes)
- Music Catalogs and Investment(17 episodes)
- Music Production and Audio Tools(16 episodes)
- Music Education(14 episodes)
- Nordic Music Industry(14 episodes)
- Music Industry Careers(12 episodes)
- Brand and Storytelling(11 episodes)
- Web3 and Blockchain(11 episodes)
- Merchandise and E-commerce(8 episodes)
- Music, Health and Science(5 episodes)

Be a guest
Building something in music?
Sound Connections talks to founders, investors and operators with a story worth hearing. Tell us who you are and what you're building. We read every message.








