A podcast hosted by Jakob Wredstrøm
Sound Connections: The music business, on record.
Founders, investors and experts on how music companies get built, funded and run, in conversation with Jakob Wredstrøm.
New episodeSC-165
AI and the New Economics of Independent Music Careers
JC Sanchez
JC Sanchez, a music strategist who worked at Spotify, Meta and Sony before founding Orphiq, is building AI tools that help artists and teams manage careers without adding technical work. He argues that the next generation of music technology should reduce complexity instead of asking artists to learn prompting or become business operators.
5 October 2026 · 43 min
- episodes
- 186
- guests
- 166
- companies
- 142
- on air since
- 2023
About the podcast
Inside music entrepreneurship
Sound Connections is a podcast on the business of music technology, hosted by Jakob Wredstrøm. Each episode is a conversation with a founder, investor or expert about how music companies get built, funded and run.
Interviews
Founders, investors and experts from the global music landscape, with the stories behind their companies.
From first steps to new tech
From the challenges of breaking into the industry to the nuances of music tech innovation.
For anyone in music
For aspiring entrepreneurs, industry veterans and music enthusiasts alike.
The show
Latest episodes
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What we talk about
- Building a Music Startup(88 episodes)
- AI in Music(73 episodes)
- Music Rights and Royalties(58 episodes)
- Fundraising and Venture Capital(49 episodes)
- Fans and Superfans(39 episodes)
- Streaming and DSPs(36 episodes)
- Artist Marketing and Growth(32 episodes)
- Independent Artists and Distribution(29 episodes)
- Music Licensing and Sync(29 episodes)
- Live Music and Ticketing(25 episodes)
- Creator Economy(22 episodes)
- Exits and Acquisitions(21 episodes)
- Music Business Strategy(20 episodes)
- Music Metadata and Data(20 episodes)
- B2B Music Tech and SaaS(17 episodes)
- Global Music Markets(17 episodes)
- Music Catalogs and Investment(17 episodes)
- Music Production and Audio Tools(16 episodes)
- Nordic Music Industry(14 episodes)
- Music Education(12 episodes)
- Music Industry Careers(12 episodes)
- Brand and Storytelling(11 episodes)
- Web3 and Blockchain(11 episodes)
- Merchandise and E-commerce(8 episodes)
- Music, Health and Science(5 episodes)
Be a guest
Building something in music?
Sound Connections talks to founders, investors and operators with a story worth hearing. Tell us who you are and what you're building. We read every message.