Tom Höglund, a key figure from the founding team of Epidemic Sound, breaks down how they built a unicorn by disrupting the century-old music licensing industry. From his early days as a lawyer to creating an alternative model that pays musicians upfront and offers a 50-50 split , Tom shares the controversial journey. Discover the audacious vision to make music licensing simple and global for content creators on platforms like YouTube, challenging the traditional Performing Rights Organizations (PROs). Hear the grind, the early struggles, and the international mindset that fueled this Swedish success story.