In this value-packed episode of Sound Connections, host Jakob Wredstrøm sits down with Jesse Flores, Head of Artist and Label Partnerships at Intercept Music, to explore what it really takes to succeed as an independent artist today. If you're producing your own music, wondering how to grow a fanbase, or struggling to market your releases, this is your blueprint. From choosing the right music distributor to understanding how paid ads, DSPs, and Spotify algorithms actually work, Jesse shares hard-earned insights that empower indie artists to take control of their careers. We cover: 00:00 Welcome and intro 02:27 Choosing the right distributor 05:33 Pitching to Spotify playlists 07:24 Using ads to test traction 09:01 Building a music team early 10:33 Spending your first $1,000 12:43 Why consistency beats virality 17:33 Creative control and ownership 30:13 Future of independent music Whether you're a bedroom producer, emerging artist, or music entrepreneur, this episode will change how you think about launching and scaling your music in today’s digital landscape. Follow us NOW and learn tips on how to take ownership – creatively, financially, and strategically.