Take a closer look at how AI is reshaping music as Einar Helde, co-founder of AIMS API, shares his unexpected path into the industry. Discover how advanced data tools are improving music discoverability and boosting audience engagement. Along the way, he recounts the start-up hurdles he had to overcome, the successes that fueled AIMS’ growth, and the forward-thinking vision for blending AI and creativity in the music scene.